Kilimanjaro Safaris

The Call of the wild

Kilimanjaro Safaris, at Disney’s Animal Kingdom, is one of the most unique Attractions in the world. It was our job to create a training tool for Cast Members that was just as unique.

ON THE (VR) SAVANNA

At Disney, training of Cast Members is critically important to maintain the high level of Guest experience that the world has come to know.

At Kilimanjaro Safaris, training requires an understanding of safely driving the tour vehicle, approximately the size of a school bus, on continuous twenty minute excursions – where the safety of the Guests and animals is a top priority. While on this loop, drivers must deliver an exciting and compelling story of the Savanna, as well as what Disney’s Conservation Fund is doing to protect this ecosystem.

To separate driving and storytelling training, we equipped one of the tour vehicles with a 360-degree camera, and then created variations of virtual ‘tours’, whereby the trainees could both learn and practice their storytelling technique via Oculus VR headset and iPad.

Brand

Walt Disney Parks & Resorts

Role

Creative Direction

Result

50% Increase in Training Retention