Disneyland Paris
The Magic of France
The wonderful world of Disney, interpreted through a truly European lens. To match the style and unique qualities of this location, a full app redesign was in order.
A CHARMING EXPERIENCE
The idea behind the redesign was to keep things light, fun and playful – but at the same time, quickly offer up information important to the Guest during their visit.
Features such as ticket purchases and dining reservations were placed front and center, as well as park hours. In addition, extras such as personalized recommendations were added to focus the experience on what is important to the individual.
Brand
Walt Disney Parks & Resorts
Role
Creative Direction
Result
Increased Overall App Satisfaction